Automotive Paintless Dent Repair (PDR)
Paintless Dent Repair (PDR) is a low-cost, high-value protection product that preserves vehicle appearance, boosts resale value, and creates a profitable revenue stream for dealerships—making it a win-win for both consumers and dealers.
From oil changes and tire rotations to wipers, detailing, and more, it’s a no-brainer value-add that keeps your service bay full and customers happy.
How It Works
- Covers minor dents and dings without the need for repainting
- Maintains vehicle appearance and helps protect resale value
- Low-cost, high-margin product that benefits both customers and dealerships
Start Your Own Profitable Warranty Program Today.
Why Would I want to Offer One
Selling Prepaid Maintenance Plans (PPMs) is a smart strategy for any dealership looking to boost profitability, enhance customer retention, and add value to every sale. These plans create a new revenue stream with built-in profit margins and, when reinsured, offer dealers the added benefit of earning underwriting profit and investment income. PPMs keep customers returning to your service drive, increasing loyalty and reducing the chances of them seeking service elsewhere. By bundling maintenance into the financing of the vehicle, customers enjoy the convenience of predictable costs, which leads to higher satisfaction and fewer objections at the service counter. These plans also improve service bay utilization by encouraging scheduled visits, keeping your technicians productive and your fixed ops thriving. On top of that, consistent maintenance boosts resale value and CSI scores, making your dealership stand out in a competitive market. Ultimately, PPMs are more than just a service product—they’re a long-term retention tool that delivers financial upside and reinforces your commitment to customer care.