Dealer Retro Program
Dealer Retro or Profit Share Programs are incentive partnerships between warranty providers and dealerships. They let dealers earn a share of profits from selling add-ons like extended warranties and GAP coverage. While especially helpful for smaller dealerships that don’t qualify for reinsurance, these programs offer less control over claims and limited payment flexibility.
From oil changes and tire rotations to wipers, detailing, and more, it’s a no-brainer value-add that keeps your service bay full and customers happy.
How It Works
- Allows dealers to earn a share of underwriting and claims performance profits
- Designed for dealers who do not qualify for or prefer not to use reinsurance
- Offers backend profit with reduced control and lower long-term commitment
Start Your Own Profitable Warranty Program Today.
Why Would I want to Offer One
Selling Prepaid Maintenance Plans (PPMs) is a smart strategy for any dealership looking to boost profitability, enhance customer retention, and add value to every sale. These plans create a new revenue stream with built-in profit margins and, when reinsured, offer dealers the added benefit of earning underwriting profit and investment income. PPMs keep customers returning to your service drive, increasing loyalty and reducing the chances of them seeking service elsewhere. By bundling maintenance into the financing of the vehicle, customers enjoy the convenience of predictable costs, which leads to higher satisfaction and fewer objections at the service counter. These plans also improve service bay utilization by encouraging scheduled visits, keeping your technicians productive and your fixed ops thriving. On top of that, consistent maintenance boosts resale value and CSI scores, making your dealership stand out in a competitive market. Ultimately, PPMs are more than just a service product—they’re a long-term retention tool that delivers financial upside and reinforces your commitment to customer care.